Our Story

"Born out of a desire to offer the very best in haircare to everyone, Reza Be Obsessed is truly a labor of love.

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I’ve spent the better part of my life buying and trying tens of thousands of dollars of haircare and styling products, to manage my unruly hair.

With a combination of issues from dry, coarse and unmanageable hair, I’ve accumulated an arsenal of products.

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I understand that not every consumer has that luxury, so making an affordable line, with the best ingredients and technology became my obsession."

-Reza