"Born out of a desire to offer the very best in haircare to everyone, Reza Be Obsessed is truly a labor of love. ​

I’ve spent the better part of my life buying and trying tens of thousands of dollars of haircare and styling products, to manage my unruly hair.

With a combination of issues from dry, coarse and unmanageable hair, I’ve accumulated an arsenal of products. ​

I understand that not every consumer has that luxury, so making an affordable line, with the best ingredients and technology became my obsession."

-Reza