Through a chance meeting at a dog park in LA, Reza met his business partner Sheree LaDove Funsch. Sheree, a chemist and owner of LaDove Inc. Manufacturing, helped Reza create and launch this a line of luxury hair products with indulgent ingredients like Gold, Champagne, and Crushed Diamonds at an affordable price.

"Born out of a desire to offer the very best in haircare to everyone, Reza Be Obsessed is truly a labor of love. ​I’ve spent the better part of my life buying and trying tens of thousands of dollars of haircare and styling products, to manage my unruly hair. With a combination of issues from dry, coarse and unmanageable hair, I’ve accumulated an arsenal of products. ​I understand that not every consumer has that luxury, so making an affordable line, with the best ingredients and technology became my obsession."